White paper: It gets technical, but it's still just plain 'ol english. I encourage you to give it a glance and if you'd like to discuss it in detail please set a time for us to meet. I'm happy to walk you through the finer details. Reality is financial product design antiquates just like any other product design. My product line is all about progressive product design with the academics and performance history to make them a safe and smart choice. Get the equity participation you know you need without the downside risk. Just promise me that if you read any of this paper you make it to the end. The first several sections are all about providing you the basis landscape of the marketplace so that you have the necessary perspective to appreciate the last section. Grab a cup of tea and settle in for a solid 9 minute read. Click to access article.