Please do not misunderstand I am not saying it is time to jump in or that it isn't. That is not my role in your story. What I am telling you is that sustainable investing and impact investments are here to stay and familiarizing yourself with our millennial's cultural-fiscal priorities is in your best interest. Millenials are entering the market and their strategies are less predictable than most financial advisors are comfortable with. if you would like some educational resources to obtain a more in depth education on the inertia being created, the values and behaviors of the sustainable investor, and insight into how folks attempt to measure its impact to market segment trajectory just pop me an email. Read entire article here.